In a nice and pleasant map, it is important that the labeling is carried out with great care. This talk will be about how to achieve high quality labeling with Mapserver. The tricks also involve understanding how to use the GDAL/OGR that is part of the backend to Mapserver. I will also share insights on how to create and use circle elements with geographic extent. Some of the methods contain novel ideas that I have come up with during last year. Finally, I will introduce a few concepts that are more difficult to grasp but are of great use when creating WMS-services. One example is Named styles. The presenter is a frequent Mapserver user.